The Boulevard, Hittin, Riyadh, Saudi Arabia

november 2021

The CRÈME « pink » color is a crossed element from Soho to Riyahd : Pink through the lime on wall, the mixed clay on floor, the logo on the front. The packaging, an open lab, an architecture that magnifies the ceiling height paired with some « earthed » textures to remind the sand & the beautiful landscapes of the desert and of the Al-’Ula site. We have also added a few hand-weaved textiles or decor to remind of the bedouin craftmanship.